-
1 cutting budget
Лесоводство: план рубок, смета на рубку -
2 cutting budget
-
3 cutting budget
Англо-русский словарь по деревообрабатывающей промышленности > cutting budget
-
4 V cutting budget
Макаров: план рубок, смета на рубку -
5 cutting re-injection
Глоссарий компании Сахалин Энерджи: закачка шлама (Budget CRI) -
6 Budget cutting (slashing)
Общая лексика: секвестр бюджетаУниверсальный англо-русский словарь > Budget cutting (slashing)
-
7 budget cutting
Общая лексика: (slashing) секвестр бюджета -
8 cutting the budget
-
9 steel cutting
Глоссарий компании Сахалин Энерджи: нарезка стальные заготовок (Budget) -
10 take a crack
1) Общая лексика: (at something) попробовать (http://www.hometownlife.com/article/20110703/NEWS02/107030383/Citizens-take-crack-cutting-budget-deficit) -
11 take a crack (at something)
Общая лексика: попробовать (http://www.hometownlife.com/article/20110703/NEWS02/107030383/Citizens-take-crack-cutting-budget-deficit)Универсальный англо-русский словарь > take a crack (at something)
-
12 indefinitely
Thomas Krens, the foundation director, acknowledged as unrealistic the prospect of financing the $950 million project at a time when the museum is cutting budget, staff and programs. Beginning Sunday, for example, the Guggenheim Las Vegas is to go dark indefinitely. (New York Times)
Syn:The English annotation is below. (English-Russian) > indefinitely
-
13 historic
•• historic, historical, historically
•• * Существование в английском языке двух слов – historic и historical – имеет два противоречащих друг другу следствия. Во-первых, в устной речи нередко смешение этих слов. Мне приходилось слышать, как о событии, еще не «ушедшем в историю» и даже еще не состоявшемся, говорили It is/ will be a/ an historical event. Конечно, правильнее в данном случае historic или history-making. Но и historical event тоже правильно в определенных контекстах:
•• What historical event do you wish you could stop? If you could go back in time and prevent anything in history from having happened ( as opposed to just passively watching it happen), what particular incident in history would you most want to stop from happening and is there any reason why? (c сайта http://uplink.space.com).
•• С другой стороны, иногда различие между этими словами существенно и должно учитываться переводчиком. Слово historical, как мне кажется, шире русского исторический, так как охватывает все, что имеет отношение к прошлому, а русское слово – только то, что говорящий интуитивно относит к «истории», т.е. к историческому процессу, «историческим судьбам» и т.п. Русское слово часто, хотя и не всегда, «возвышенней». Среди исключений – например, словосочетание историческая справка. И все же более «бытовой» характер английского слова позволяет употреблять его в тех ситуациях, где говорящий по-русски скорее всего скажет иначе.
•• В выступлении Кондолисы Райс перед комиссией по расследованию событий 11 сентября это слово встретилось пять раз, плюс historically в значении, о котором будет сказано ниже:
•• Historically, democratic societies have been slow to react to gathering threats, tending instead to wait to confront threats until they are too dangerous to ignore or until it is too late. – Исторический опыт (или просто опыт) свидетельствует о том, что...
•• Далее Райс трижды употребляет это слово в отношении документа, представленного президенту Бушу 6 августа 2001 года (о возможных действиях «Аль-Каиды»):
•• I was in a press conference to try and describe the Aug. 6 memo, which I’ve talked about here in the – my opening remarks and which I talked about with you in the private session. And I said at one point that this was a historical memo, that it was not based on new threat information. <...>
•• It was not a particular threat report. And there was historical information in there about – about various aspects of al Qaeda’s operations. <...> It did not warn of attacks inside the United States. It was historical information based on old reporting. There was no new threat information. And it did not, in fact, warn of any coming attacks inside the United States.
•• Один из членов комиссии (демократ) ухватился за эту формулировку:
•• Well, did you not – you have indicated here that this was some historical document. And I am asking you whether it is not the case that you learned in the P.D.B. memo of Aug. 6 that the F.B.I. was saying that it had information suggesting that preparations, not historically, but ongoing, along with these numerous full field investigations against al Qaeda cells, that preparations were being made consistent with hijackings within the United States.
•• Конечно, по-русски в данном случае просто невозможно сказать исторический документ, хотя можно – историческая справка, но предпочтительно все же, по-моему, справочный материал, справочная информация. В вопросе – not historically, but ongoing – возможен вариант не в историческом разрезе, а в текущем плане.
•• Далее у Райс интересная оговорка, тут же исправленная:
•• This was a historic memo – historical memo prepared by the agency because the president was asking questions about what we knew about the inside.
•• Исправление оговорки – признак существенного различия двух слов. (Кстати, в качестве антонима historical появляется слово, неоднократно всплывавшее в ходе слушаний и не поддающееся однословному переводу, – actionable:
•• The president was told this is historical information. I am told he was told this is historical information. And there was nothing actionable in this. The president knew that the F.B.I. was pursuing this issue. The president knew that the director of central intelligence was pursuing this issue. And there was no new threat information in this document to pursue.
•• Actionable information – пока не могу предложить ничего кроме информация, требующая/ дающая основания для конкретных действий. Длинно.)
•• Конечно, «оппозиция Его Величества» не замедлила поиграть со словом historical. Из редакционной статьи New York Times:
•• The administration argument that it had only gotten intelligence about potential terrorist attacks abroad in the summer of 2001 was rather drastically undermined when Ms. Rice revealed, under questioning, that the briefing given Mr. Bush by the C.I.A. on Aug. 6, 2001, was titled “Bin Laden Determined to Attack Inside the United States.” Ms. Rice continues to insist that the information was “ historical” rather than a warning of something likely to occur.
•• Еще более хлестко (но абсолютно неизбежно, удержаться от игры слов невозможно):
•• What should have made Condi hysterical, she deemed “historical.” (Maureen Dowd)
•• Последний пример, кстати, заставляет все-таки выбрать в переводе вариант историческая справка, чтобы попробовать передать игру слов, но все равно сделать это непросто:
•• Информация, способная вызвать истерическую реакцию, для Конди – не более чем историческая справка.
•• А теперь о наречии historically. Словари – как толковые, так и переводные, – как правило, не дают отдельного определения или перевода наречий с - ly, считая, что все и так ясно – их смысл и перевод вытекают из соответствующего прилагательного. Но это далеко не всегда так. В статье из New York Times, попавшей в обзор зарубежной прессы на радио «Эхо Москвы», встретилось: Iran has historically denied that it is pursuing a nuclear weapons program. Ведущая так и сказала: Иран исторически отрицал (и т.д.). Здесь, конечно, нужно просто всегда или неизменно. В некоторых случаях хорошо подойдет русское наречие традиционно: historically black colleges – традиционно негритянские колледжи (здесь это прилагательное, по-моему, вполне приемлемо), historically underutilized businesses – компании, традиционно недопредставленные среди подрядчиков, historically disadvantaged – традиционно находящиеся в тяжелом положении. Иногда подходящее русское соответствие – по многолетним наблюдениям ( This is not uncommon historically for the month of April). Наконец, контекст может подсказать и такой вариант, как беспрецедентно: Historically high growth in employment.
•• Интересный пример из статьи У. Пфаффа в International Herald Tribune:
•• Historically, in joint ventures with U.S. government and industry, U.S. security and proprietary restraints nearly always have forced the European partners into subordinate roles.
•• Здесь самый лучший перевод – просто раньше, прежде.
•• Слово historically, на мой взгляд, не является многозначным, у него одно довольно широкое и несколько расплывчатое значение, но в переводе оно начинает играть своими различными гранями. Разумеется, в приведенном выше примере возможен и перевод Исторически сложилось так, что...
•• В отличие от historically наречие indefinitely дается в большинстве словарей (например, в БАРСе и ABBYY Lingvo) как отдельная словарная статья. Но упущено довольно частое употребление indefinitely в значении, близком к until further notice. Пример из New York Times:
•• Thomas Krens, the foundation director, acknowledged as unrealistic the prospect of financing the $950 million project at a time when the museum is cutting budget, staff and programs. Beginning Sunday, for example, the Guggenheim Las Vegas is to go dark indefinitely.
•• Перевод напрашивается: на неопределенный срок. Кстати, to go dark – есть ли это в словарях? Обычно так говорят, когда, скажем, музей, театр или web-сайт прерывают работу на некоторое время – с возможностью ее возобновления.
•• Еще один пример интересного с точки зрения перевода и лексикографии употребления наречия (для контекста даю несколько предшествующих фраз):
•• After months of inaction, I finally turned to former President Bush, who immediately interceded with Crown Prince Abdallah on the FBI’s behalf. <...> The Saudis immediately acceded. <...> Mr. Bush typically disclaimed any credit for his critical intervention, but he earned the gratitude of many FBI agents and the Khobar families. (American Justice for Khobar Heroes. By Louis J. Freeh. Wall Street Journal)
•• Typically здесь нельзя переводить как типично или даже что для него типично. В каких-то случаях может подойти разговорное что характерно. Но лучше, конечно, в свойственной ему манере или как обычно. Думаю, в двуязычном словаре для такого примера должно найтись место. Во-первых, он показывает идиоматичное употребление английского наречия. Во-вторых, подсказывает перевод.
•• Наречия типа confusingly обычно не включаются в словари в качестве отдельной статьи. Считается, что перевод таких слов, как amazingly или startlingly, не должен вызывать трудностей, но это не всегда так. На конференции по товарным знакам встретилось выражение confusingly similar. В юридическом словаре есть confusion in trademarks – смешение товарных знаков. Соответственно confusingly similar – схожий/ аналогичный до степени смешения (принятый практиками перевод). Пожалуй, это стоит включить не только в специальный словарь.
-
14 historical
•• historic, historical, historically
•• * Существование в английском языке двух слов – historic и historical – имеет два противоречащих друг другу следствия. Во-первых, в устной речи нередко смешение этих слов. Мне приходилось слышать, как о событии, еще не «ушедшем в историю» и даже еще не состоявшемся, говорили It is/ will be a/ an historical event. Конечно, правильнее в данном случае historic или history-making. Но и historical event тоже правильно в определенных контекстах:
•• What historical event do you wish you could stop? If you could go back in time and prevent anything in history from having happened ( as opposed to just passively watching it happen), what particular incident in history would you most want to stop from happening and is there any reason why? (c сайта http://uplink.space.com).
•• С другой стороны, иногда различие между этими словами существенно и должно учитываться переводчиком. Слово historical, как мне кажется, шире русского исторический, так как охватывает все, что имеет отношение к прошлому, а русское слово – только то, что говорящий интуитивно относит к «истории», т.е. к историческому процессу, «историческим судьбам» и т.п. Русское слово часто, хотя и не всегда, «возвышенней». Среди исключений – например, словосочетание историческая справка. И все же более «бытовой» характер английского слова позволяет употреблять его в тех ситуациях, где говорящий по-русски скорее всего скажет иначе.
•• В выступлении Кондолисы Райс перед комиссией по расследованию событий 11 сентября это слово встретилось пять раз, плюс historically в значении, о котором будет сказано ниже:
•• Historically, democratic societies have been slow to react to gathering threats, tending instead to wait to confront threats until they are too dangerous to ignore or until it is too late. – Исторический опыт (или просто опыт) свидетельствует о том, что...
•• Далее Райс трижды употребляет это слово в отношении документа, представленного президенту Бушу 6 августа 2001 года (о возможных действиях «Аль-Каиды»):
•• I was in a press conference to try and describe the Aug. 6 memo, which I’ve talked about here in the – my opening remarks and which I talked about with you in the private session. And I said at one point that this was a historical memo, that it was not based on new threat information. <...>
•• It was not a particular threat report. And there was historical information in there about – about various aspects of al Qaeda’s operations. <...> It did not warn of attacks inside the United States. It was historical information based on old reporting. There was no new threat information. And it did not, in fact, warn of any coming attacks inside the United States.
•• Один из членов комиссии (демократ) ухватился за эту формулировку:
•• Well, did you not – you have indicated here that this was some historical document. And I am asking you whether it is not the case that you learned in the P.D.B. memo of Aug. 6 that the F.B.I. was saying that it had information suggesting that preparations, not historically, but ongoing, along with these numerous full field investigations against al Qaeda cells, that preparations were being made consistent with hijackings within the United States.
•• Конечно, по-русски в данном случае просто невозможно сказать исторический документ, хотя можно – историческая справка, но предпочтительно все же, по-моему, справочный материал, справочная информация. В вопросе – not historically, but ongoing – возможен вариант не в историческом разрезе, а в текущем плане.
•• Далее у Райс интересная оговорка, тут же исправленная:
•• This was a historic memo – historical memo prepared by the agency because the president was asking questions about what we knew about the inside.
•• Исправление оговорки – признак существенного различия двух слов. (Кстати, в качестве антонима historical появляется слово, неоднократно всплывавшее в ходе слушаний и не поддающееся однословному переводу, – actionable:
•• The president was told this is historical information. I am told he was told this is historical information. And there was nothing actionable in this. The president knew that the F.B.I. was pursuing this issue. The president knew that the director of central intelligence was pursuing this issue. And there was no new threat information in this document to pursue.
•• Actionable information – пока не могу предложить ничего кроме информация, требующая/ дающая основания для конкретных действий. Длинно.)
•• Конечно, «оппозиция Его Величества» не замедлила поиграть со словом historical. Из редакционной статьи New York Times:
•• The administration argument that it had only gotten intelligence about potential terrorist attacks abroad in the summer of 2001 was rather drastically undermined when Ms. Rice revealed, under questioning, that the briefing given Mr. Bush by the C.I.A. on Aug. 6, 2001, was titled “Bin Laden Determined to Attack Inside the United States.” Ms. Rice continues to insist that the information was “ historical” rather than a warning of something likely to occur.
•• Еще более хлестко (но абсолютно неизбежно, удержаться от игры слов невозможно):
•• What should have made Condi hysterical, she deemed “historical.” (Maureen Dowd)
•• Последний пример, кстати, заставляет все-таки выбрать в переводе вариант историческая справка, чтобы попробовать передать игру слов, но все равно сделать это непросто:
•• Информация, способная вызвать истерическую реакцию, для Конди – не более чем историческая справка.
•• А теперь о наречии historically. Словари – как толковые, так и переводные, – как правило, не дают отдельного определения или перевода наречий с - ly, считая, что все и так ясно – их смысл и перевод вытекают из соответствующего прилагательного. Но это далеко не всегда так. В статье из New York Times, попавшей в обзор зарубежной прессы на радио «Эхо Москвы», встретилось: Iran has historically denied that it is pursuing a nuclear weapons program. Ведущая так и сказала: Иран исторически отрицал (и т.д.). Здесь, конечно, нужно просто всегда или неизменно. В некоторых случаях хорошо подойдет русское наречие традиционно: historically black colleges – традиционно негритянские колледжи (здесь это прилагательное, по-моему, вполне приемлемо), historically underutilized businesses – компании, традиционно недопредставленные среди подрядчиков, historically disadvantaged – традиционно находящиеся в тяжелом положении. Иногда подходящее русское соответствие – по многолетним наблюдениям ( This is not uncommon historically for the month of April). Наконец, контекст может подсказать и такой вариант, как беспрецедентно: Historically high growth in employment.
•• Интересный пример из статьи У. Пфаффа в International Herald Tribune:
•• Historically, in joint ventures with U.S. government and industry, U.S. security and proprietary restraints nearly always have forced the European partners into subordinate roles.
•• Здесь самый лучший перевод – просто раньше, прежде.
•• Слово historically, на мой взгляд, не является многозначным, у него одно довольно широкое и несколько расплывчатое значение, но в переводе оно начинает играть своими различными гранями. Разумеется, в приведенном выше примере возможен и перевод Исторически сложилось так, что...
•• В отличие от historically наречие indefinitely дается в большинстве словарей (например, в БАРСе и ABBYY Lingvo) как отдельная словарная статья. Но упущено довольно частое употребление indefinitely в значении, близком к until further notice. Пример из New York Times:
•• Thomas Krens, the foundation director, acknowledged as unrealistic the prospect of financing the $950 million project at a time when the museum is cutting budget, staff and programs. Beginning Sunday, for example, the Guggenheim Las Vegas is to go dark indefinitely.
•• Перевод напрашивается: на неопределенный срок. Кстати, to go dark – есть ли это в словарях? Обычно так говорят, когда, скажем, музей, театр или web-сайт прерывают работу на некоторое время – с возможностью ее возобновления.
•• Еще один пример интересного с точки зрения перевода и лексикографии употребления наречия (для контекста даю несколько предшествующих фраз):
•• After months of inaction, I finally turned to former President Bush, who immediately interceded with Crown Prince Abdallah on the FBI’s behalf. <...> The Saudis immediately acceded. <...> Mr. Bush typically disclaimed any credit for his critical intervention, but he earned the gratitude of many FBI agents and the Khobar families. (American Justice for Khobar Heroes. By Louis J. Freeh. Wall Street Journal)
•• Typically здесь нельзя переводить как типично или даже что для него типично. В каких-то случаях может подойти разговорное что характерно. Но лучше, конечно, в свойственной ему манере или как обычно. Думаю, в двуязычном словаре для такого примера должно найтись место. Во-первых, он показывает идиоматичное употребление английского наречия. Во-вторых, подсказывает перевод.
•• Наречия типа confusingly обычно не включаются в словари в качестве отдельной статьи. Считается, что перевод таких слов, как amazingly или startlingly, не должен вызывать трудностей, но это не всегда так. На конференции по товарным знакам встретилось выражение confusingly similar. В юридическом словаре есть confusion in trademarks – смешение товарных знаков. Соответственно confusingly similar – схожий/ аналогичный до степени смешения (принятый практиками перевод). Пожалуй, это стоит включить не только в специальный словарь.
-
15 historically
•• historic, historical, historically
•• * Существование в английском языке двух слов – historic и historical – имеет два противоречащих друг другу следствия. Во-первых, в устной речи нередко смешение этих слов. Мне приходилось слышать, как о событии, еще не «ушедшем в историю» и даже еще не состоявшемся, говорили It is/ will be a/ an historical event. Конечно, правильнее в данном случае historic или history-making. Но и historical event тоже правильно в определенных контекстах:
•• What historical event do you wish you could stop? If you could go back in time and prevent anything in history from having happened ( as opposed to just passively watching it happen), what particular incident in history would you most want to stop from happening and is there any reason why? (c сайта http://uplink.space.com).
•• С другой стороны, иногда различие между этими словами существенно и должно учитываться переводчиком. Слово historical, как мне кажется, шире русского исторический, так как охватывает все, что имеет отношение к прошлому, а русское слово – только то, что говорящий интуитивно относит к «истории», т.е. к историческому процессу, «историческим судьбам» и т.п. Русское слово часто, хотя и не всегда, «возвышенней». Среди исключений – например, словосочетание историческая справка. И все же более «бытовой» характер английского слова позволяет употреблять его в тех ситуациях, где говорящий по-русски скорее всего скажет иначе.
•• В выступлении Кондолисы Райс перед комиссией по расследованию событий 11 сентября это слово встретилось пять раз, плюс historically в значении, о котором будет сказано ниже:
•• Historically, democratic societies have been slow to react to gathering threats, tending instead to wait to confront threats until they are too dangerous to ignore or until it is too late. – Исторический опыт (или просто опыт) свидетельствует о том, что...
•• Далее Райс трижды употребляет это слово в отношении документа, представленного президенту Бушу 6 августа 2001 года (о возможных действиях «Аль-Каиды»):
•• I was in a press conference to try and describe the Aug. 6 memo, which I’ve talked about here in the – my opening remarks and which I talked about with you in the private session. And I said at one point that this was a historical memo, that it was not based on new threat information. <...>
•• It was not a particular threat report. And there was historical information in there about – about various aspects of al Qaeda’s operations. <...> It did not warn of attacks inside the United States. It was historical information based on old reporting. There was no new threat information. And it did not, in fact, warn of any coming attacks inside the United States.
•• Один из членов комиссии (демократ) ухватился за эту формулировку:
•• Well, did you not – you have indicated here that this was some historical document. And I am asking you whether it is not the case that you learned in the P.D.B. memo of Aug. 6 that the F.B.I. was saying that it had information suggesting that preparations, not historically, but ongoing, along with these numerous full field investigations against al Qaeda cells, that preparations were being made consistent with hijackings within the United States.
•• Конечно, по-русски в данном случае просто невозможно сказать исторический документ, хотя можно – историческая справка, но предпочтительно все же, по-моему, справочный материал, справочная информация. В вопросе – not historically, but ongoing – возможен вариант не в историческом разрезе, а в текущем плане.
•• Далее у Райс интересная оговорка, тут же исправленная:
•• This was a historic memo – historical memo prepared by the agency because the president was asking questions about what we knew about the inside.
•• Исправление оговорки – признак существенного различия двух слов. (Кстати, в качестве антонима historical появляется слово, неоднократно всплывавшее в ходе слушаний и не поддающееся однословному переводу, – actionable:
•• The president was told this is historical information. I am told he was told this is historical information. And there was nothing actionable in this. The president knew that the F.B.I. was pursuing this issue. The president knew that the director of central intelligence was pursuing this issue. And there was no new threat information in this document to pursue.
•• Actionable information – пока не могу предложить ничего кроме информация, требующая/ дающая основания для конкретных действий. Длинно.)
•• Конечно, «оппозиция Его Величества» не замедлила поиграть со словом historical. Из редакционной статьи New York Times:
•• The administration argument that it had only gotten intelligence about potential terrorist attacks abroad in the summer of 2001 was rather drastically undermined when Ms. Rice revealed, under questioning, that the briefing given Mr. Bush by the C.I.A. on Aug. 6, 2001, was titled “Bin Laden Determined to Attack Inside the United States.” Ms. Rice continues to insist that the information was “ historical” rather than a warning of something likely to occur.
•• Еще более хлестко (но абсолютно неизбежно, удержаться от игры слов невозможно):
•• What should have made Condi hysterical, she deemed “historical.” (Maureen Dowd)
•• Последний пример, кстати, заставляет все-таки выбрать в переводе вариант историческая справка, чтобы попробовать передать игру слов, но все равно сделать это непросто:
•• Информация, способная вызвать истерическую реакцию, для Конди – не более чем историческая справка.
•• А теперь о наречии historically. Словари – как толковые, так и переводные, – как правило, не дают отдельного определения или перевода наречий с - ly, считая, что все и так ясно – их смысл и перевод вытекают из соответствующего прилагательного. Но это далеко не всегда так. В статье из New York Times, попавшей в обзор зарубежной прессы на радио «Эхо Москвы», встретилось: Iran has historically denied that it is pursuing a nuclear weapons program. Ведущая так и сказала: Иран исторически отрицал (и т.д.). Здесь, конечно, нужно просто всегда или неизменно. В некоторых случаях хорошо подойдет русское наречие традиционно: historically black colleges – традиционно негритянские колледжи (здесь это прилагательное, по-моему, вполне приемлемо), historically underutilized businesses – компании, традиционно недопредставленные среди подрядчиков, historically disadvantaged – традиционно находящиеся в тяжелом положении. Иногда подходящее русское соответствие – по многолетним наблюдениям ( This is not uncommon historically for the month of April). Наконец, контекст может подсказать и такой вариант, как беспрецедентно: Historically high growth in employment.
•• Интересный пример из статьи У. Пфаффа в International Herald Tribune:
•• Historically, in joint ventures with U.S. government and industry, U.S. security and proprietary restraints nearly always have forced the European partners into subordinate roles.
•• Здесь самый лучший перевод – просто раньше, прежде.
•• Слово historically, на мой взгляд, не является многозначным, у него одно довольно широкое и несколько расплывчатое значение, но в переводе оно начинает играть своими различными гранями. Разумеется, в приведенном выше примере возможен и перевод Исторически сложилось так, что...
•• В отличие от historically наречие indefinitely дается в большинстве словарей (например, в БАРСе и ABBYY Lingvo) как отдельная словарная статья. Но упущено довольно частое употребление indefinitely в значении, близком к until further notice. Пример из New York Times:
•• Thomas Krens, the foundation director, acknowledged as unrealistic the prospect of financing the $950 million project at a time when the museum is cutting budget, staff and programs. Beginning Sunday, for example, the Guggenheim Las Vegas is to go dark indefinitely.
•• Перевод напрашивается: на неопределенный срок. Кстати, to go dark – есть ли это в словарях? Обычно так говорят, когда, скажем, музей, театр или web-сайт прерывают работу на некоторое время – с возможностью ее возобновления.
•• Еще один пример интересного с точки зрения перевода и лексикографии употребления наречия (для контекста даю несколько предшествующих фраз):
•• After months of inaction, I finally turned to former President Bush, who immediately interceded with Crown Prince Abdallah on the FBI’s behalf. <...> The Saudis immediately acceded. <...> Mr. Bush typically disclaimed any credit for his critical intervention, but he earned the gratitude of many FBI agents and the Khobar families. (American Justice for Khobar Heroes. By Louis J. Freeh. Wall Street Journal)
•• Typically здесь нельзя переводить как типично или даже что для него типично. В каких-то случаях может подойти разговорное что характерно. Но лучше, конечно, в свойственной ему манере или как обычно. Думаю, в двуязычном словаре для такого примера должно найтись место. Во-первых, он показывает идиоматичное употребление английского наречия. Во-вторых, подсказывает перевод.
•• Наречия типа confusingly обычно не включаются в словари в качестве отдельной статьи. Считается, что перевод таких слов, как amazingly или startlingly, не должен вызывать трудностей, но это не всегда так. На конференции по товарным знакам встретилось выражение confusingly similar. В юридическом словаре есть confusion in trademarks – смешение товарных знаков. Соответственно confusingly similar – схожий/ аналогичный до степени смешения (принятый практиками перевод). Пожалуй, это стоит включить не только в специальный словарь.
-
16 near cash
!гос. фин. The resource budget contains a separate control total for “near cash” expenditure, that is expenditure such as pay and current grants which impacts directly on the measure of the golden rule.This paper provides background information on the framework for the planning and control of public expenditure in the UK which has been operated since the 1998 Comprehensive Spending Review (CSR). It sets out the different classifications of spending for budgeting purposes and why these distinctions have been adopted. It discusses how the public expenditure framework is designed to ensure both sound public finances and an outcome-focused approach to public expenditure.The UK's public spending framework is based on several key principles:"consistency with a long-term, prudent and transparent regime for managing the public finances as a whole;" "the judgement of success by policy outcomes rather than resource inputs;" "strong incentives for departments and their partners in service delivery to plan over several years and plan together where appropriate so as to deliver better public services with greater cost effectiveness; and"the proper costing and management of capital assets to provide the right incentives for public investment.The Government sets policy to meet two firm fiscal rules:"the Golden Rule states that over the economic cycle, the Government will borrow only to invest and not to fund current spending; and"the Sustainable Investment Rule states that net public debt as a proportion of GDP will be held over the economic cycle at a stable and prudent level. Other things being equal, net debt will be maintained below 40 per cent of GDP over the economic cycle.Achievement of the fiscal rules is assessed by reference to the national accounts, which are produced by the Office for National Statistics, acting as an independent agency. The Government sets its spending envelope to comply with these fiscal rules.Departmental Expenditure Limits ( DEL) and Annually Managed Expenditure (AME)"Departmental Expenditure Limit ( DEL) spending, which is planned and controlled on a three year basis in Spending Reviews; and"Annually Managed Expenditure ( AME), which is expenditure which cannot reasonably be subject to firm, multi-year limits in the same way as DEL. AME includes social security benefits, local authority self-financed expenditure, debt interest, and payments to EU institutions.More information about DEL and AME is set out below.In Spending Reviews, firm DEL plans are set for departments for three years. To ensure consistency with the Government's fiscal rules departments are set separate resource (current) and capital budgets. The resource budget contains a separate control total for “near cash” expenditure, that is expenditure such as pay and current grants which impacts directly on the measure of the golden rule.To encourage departments to plan over the medium term departments may carry forward unspent DEL provision from one year into the next and, subject to the normal tests for tautness and realism of plans, may be drawn down in future years. This end-year flexibility also removes any incentive for departments to use up their provision as the year end approaches with less regard to value for money. For the full benefits of this flexibility and of three year plans to feed through into improved public service delivery, end-year flexibility and three year budgets should be cascaded from departments to executive agencies and other budget holders.Three year budgets and end-year flexibility give those managing public services the stability to plan their operations on a sensible time scale. Further, the system means that departments cannot seek to bid up funds each year (before 1997, three year plans were set and reviewed in annual Public Expenditure Surveys). So the credibility of medium-term plans has been enhanced at both central and departmental level.Departments have certainty over the budgetary allocation over the medium term and these multi-year DEL plans are strictly enforced. Departments are expected to prioritise competing pressures and fund these within their overall annual limits, as set in Spending Reviews. So the DEL system provides a strong incentive to control costs and maximise value for money.There is a small centrally held DEL Reserve. Support from the Reserve is available only for genuinely unforeseeable contingencies which departments cannot be expected to manage within their DEL.AME typically consists of programmes which are large, volatile and demand-led, and which therefore cannot reasonably be subject to firm multi-year limits. The biggest single element is social security spending. Other items include tax credits, Local Authority Self Financed Expenditure, Scottish Executive spending financed by non-domestic rates, and spending financed from the proceeds of the National Lottery.AME is reviewed twice a year as part of the Budget and Pre-Budget Report process reflecting the close integration of the tax and benefit system, which was enhanced by the introduction of tax credits.AME is not subject to the same three year expenditure limits as DEL, but is still part of the overall envelope for public expenditure. Affordability is taken into account when policy decisions affecting AME are made. The Government has committed itself not to take policy measures which are likely to have the effect of increasing social security or other elements of AME without taking steps to ensure that the effects of those decisions can be accommodated prudently within the Government's fiscal rules.Given an overall envelope for public spending, forecasts of AME affect the level of resources available for DEL spending. Cautious estimates and the AME margin are built in to these AME forecasts and reduce the risk of overspending on AME.Together, DEL plus AME sum to Total Managed Expenditure (TME). TME is a measure drawn from national accounts. It represents the current and capital spending of the public sector. The public sector is made up of central government, local government and public corporations.Resource and Capital Budgets are set in terms of accruals information. Accruals information measures resources as they are consumed rather than when the cash is paid. So for example the Resource Budget includes a charge for depreciation, a measure of the consumption or wearing out of capital assets."Non cash charges in budgets do not impact directly on the fiscal framework. That may be because the national accounts use a different way of measuring the same thing, for example in the case of the depreciation of departmental assets. Or it may be that the national accounts measure something different: for example, resource budgets include a cost of capital charge reflecting the opportunity cost of holding capital; the national accounts include debt interest."Within the Resource Budget DEL, departments have separate controls on:"Near cash spending, the sub set of Resource Budgets which impacts directly on the Golden Rule; and"The amount of their Resource Budget DEL that departments may spend on running themselves (e.g. paying most civil servants’ salaries) is limited by Administration Budgets, which are set in Spending Reviews. Administration Budgets are used to ensure that as much money as practicable is available for front line services and programmes. These budgets also help to drive efficiency improvements in departments’ own activities. Administration Budgets exclude the costs of frontline services delivered directly by departments.The Budget preceding a Spending Review sets an overall envelope for public spending that is consistent with the fiscal rules for the period covered by the Spending Review. In the Spending Review, the Budget AME forecast for year one of the Spending Review period is updated, and AME forecasts are made for the later years of the Spending Review period.The 1998 Comprehensive Spending Review ( CSR), which was published in July 1998, was a comprehensive review of departmental aims and objectives alongside a zero-based analysis of each spending programme to determine the best way of delivering the Government's objectives. The 1998 CSR allocated substantial additional resources to the Government's key priorities, particularly education and health, for the three year period from 1999-2000 to 2001-02.Delivering better public services does not just depend on how much money the Government spends, but also on how well it spends it. Therefore the 1998 CSR introduced Public Service Agreements (PSAs). Each major government department was given its own PSA setting out clear targets for achievements in terms of public service improvements.The 1998 CSR also introduced the DEL/ AME framework for the control of public spending, and made other framework changes. Building on the investment and reforms delivered by the 1998 CSR, successive spending reviews in 2000, 2002 and 2004 have:"provided significant increase in resources for the Government’s priorities, in particular health and education, and cross-cutting themes such as raising productivity; extending opportunity; and building strong and secure communities;" "enabled the Government significantly to increase investment in public assets and address the legacy of under investment from past decades. Departmental Investment Strategies were introduced in SR2000. As a result there has been a steady increase in public sector net investment from less than ¾ of a per cent of GDP in 1997-98 to 2¼ per cent of GDP in 2005-06, providing better infrastructure across public services;" "introduced further refinements to the performance management framework. PSA targets have been reduced in number over successive spending reviews from around 300 to 110 to give greater focus to the Government’s highest priorities. The targets have become increasingly outcome-focused to deliver further improvements in key areas of public service delivery across Government. They have also been refined in line with the conclusions of the Devolving Decision Making Review to provide a framework which encourages greater devolution and local flexibility. Technical Notes were introduced in SR2000 explaining how performance against each PSA target will be measured; and"not only allocated near cash spending to departments, but also – since SR2002 - set Resource DEL plans for non cash spending.To identify what further investments and reforms are needed to equip the UK for the global challenges of the decade ahead, on 19 July 2005 the Chief Secretary to the Treasury announced that the Government intends to launch a second Comprehensive Spending Review (CSR) reporting in 2007.A decade on from the first CSR, the 2007 CSR will represent a long-term and fundamental review of government expenditure. It will cover departmental allocations for 2008-09, 2009-10 and 2010 11. Allocations for 2007-08 will be held to the agreed figures already announced by the 2004 Spending Review. To provide a rigorous analytical framework for these departmental allocations, the Government will be taking forward a programme of preparatory work over 2006 involving:"an assessment of what the sustained increases in spending and reforms to public service delivery have achieved since the first CSR. The assessment will inform the setting of new objectives for the decade ahead;" "an examination of the key long-term trends and challenges that will shape the next decade – including demographic and socio-economic change, globalisation, climate and environmental change, global insecurity and technological change – together with an assessment of how public services will need to respond;" "to release the resources needed to address these challenges, and to continue to secure maximum value for money from public spending over the CSR period, a set of zero-based reviews of departments’ baseline expenditure to assess its effectiveness in delivering the Government’s long-term objectives; together with"further development of the efficiency programme, building on the cross cutting areas identified in the Gershon Review, to embed and extend ongoing efficiency savings into departmental expenditure planning.The 2007 CSR also offers the opportunity to continue to refine the PSA framework so that it drives effective delivery and the attainment of ambitious national standards.Public Service Agreements (PSAs) were introduced in the 1998 CSR. They set out agreed targets detailing the outputs and outcomes departments are expected to deliver with the resources allocated to them. The new spending regime places a strong emphasis on outcome targets, for example in providing for better health and higher educational standards or service standards. The introduction in SR2004 of PSA ‘standards’ will ensure that high standards in priority areas are maintained.The Government monitors progress against PSA targets, and departments report in detail twice a year in their annual Departmental Reports (published in spring) and in their autumn performance reports. These reports provide Parliament and the public with regular updates on departments’ performance against their targets.Technical Notes explain how performance against each PSA target will be measured.To make the most of both new investment and existing assets, there needs to be a coherent long term strategy against which investment decisions are taken. Departmental Investment Strategies (DIS) set out each department's plans to deliver the scale and quality of capital stock needed to underpin its objectives. The DIS includes information about the department's existing capital stock and future plans for that stock, as well as plans for new investment. It also sets out the systems that the department has in place to ensure that it delivers its capital programmes effectively.This document was updated on 19 December 2005.Near-cash resource expenditure that has a related cash implication, even though the timing of the cash payment may be slightly different. For example, expenditure on gas or electricity supply is incurred as the fuel is used, though the cash payment might be made in arrears on aquarterly basis. Other examples of near-cash expenditure are: pay, rental.Net cash requirement the upper limit agreed by Parliament on the cash which a department may draw from theConsolidated Fund to finance the expenditure within the ambit of its Request forResources. It is equal to the agreed amount of net resources and net capital less non-cashitems and working capital.Non-cash cost costs where there is no cash transaction but which are included in a body’s accounts (or taken into account in charging for a service) to establish the true cost of all the resourcesused.Non-departmental a body which has a role in the processes of government, but is not a government public body, NDPBdepartment or part of one. NDPBs accordingly operate at arm’s length from governmentMinisters.Notional cost of a cost which is taken into account in setting fees and charges to improve comparability with insuranceprivate sector service providers.The charge takes account of the fact that public bodies donot generally pay an insurance premium to a commercial insurer.the independent body responsible for collecting and publishing official statistics about theUK’s society and economy. (At the time of going to print legislation was progressing tochange this body to the Statistics Board).Office of Government an office of the Treasury, with a status similar to that of an agency, which aims to maximise Commerce, OGCthe government’s purchasing power for routine items and combine professional expertiseto bear on capital projects.Office of the the government department responsible for discharging the Paymaster General’s statutoryPaymaster General,responsibilities to hold accounts and make payments for government departments and OPGother public bodies.Orange bookthe informal title for Management of Risks: Principles and Concepts, which is published by theTreasury for the guidance of public sector bodies.Office for NationalStatistics, ONS60Managing Public Money————————————————————————————————————————"GLOSSARYOverdraftan account with a negative balance.Parliament’s formal agreement to authorise an activity or expenditure.Prerogative powerspowers exercisable under the Royal Prerogative, ie powers which are unique to the Crown,as contrasted with common-law powers which may be available to the Crown on the samebasis as to natural persons.Primary legislationActs which have been passed by the Westminster Parliament and, where they haveappropriate powers, the Scottish Parliament and the Northern Ireland Assembly. Begin asBills until they have received Royal Assent.arrangements under which a public sector organisation contracts with a private sectorentity to construct a facility and provide associated services of a specified quality over asustained period. See annex 7.5.Proprietythe principle that patterns of resource consumption should respect Parliament’s intentions,conventions and control procedures, including any laid down by the PAC. See box 2.4.Public Accountssee Committee of Public Accounts.CommitteePublic corporationa trading body controlled by central government, local authority or other publiccorporation that has substantial day to day operating independence. See section 7.8.Public Dividend finance provided by government to public sector bodies as an equity stake; an alternative to Capital, PDCloan finance.Public Service sets out what the public can expect the government to deliver with its resources. EveryAgreement, PSAlarge government department has PSA(s) which specify deliverables as targets or aimsrelated to objectives.a structured arrangement between a public sector and a private sector organisation tosecure an outcome delivering good value for money for the public sector. It is classified tothe public or private sector according to which has more control.Rate of returnthe financial remuneration delivered by a particular project or enterprise, expressed as apercentage of the net assets employed.Regularitythe principle that resource consumption should accord with the relevant legislation, therelevant delegated authority and this document. See box 2.4.Request for the functional level into which departmental Estimates may be split. RfRs contain a number Resources, RfRof functions being carried out by the department in pursuit of one or more of thatdepartment’s objectives.Resource accountan accruals account produced in line with the Financial Reporting Manual (FReM).Resource accountingthe system under which budgets, Estimates and accounts are constructed in a similar wayto commercial audited accounts, so that both plans and records of expenditure allow in fullfor the goods and services which are to be, or have been, consumed – ie not just the cashexpended.Resource budgetthe means by which the government plans and controls the expenditure of resources tomeet its objectives.Restitutiona legal concept which allows money and property to be returned to its rightful owner. Ittypically operates where another person can be said to have been unjustly enriched byreceiving such monies.Return on capital the ratio of profit to capital employed of an accounting entity during an identified period.employed, ROCEVarious measures of profit and of capital employed may be used in calculating the ratio.Public Privatepartnership, PPPPrivate Finance Initiative, PFIParliamentaryauthority61Managing Public Money"————————————————————————————————————————GLOSSARYRoyal charterthe document setting out the powers and constitution of a corporation established underprerogative power of the monarch acting on Privy Council advice.Second readingthe second formal time that a House of Parliament may debate a bill, although in practicethe first substantive debate on its content. If successful, it is deemed to denoteParliamentary approval of the principle of the proposed legislation.Secondary legislationlaws, including orders and regulations, which are made using powers in primary legislation.Normally used to set out technical and administrative provision in greater detail thanprimary legislation, they are subject to a less intense level of scrutiny in Parliament.European legislation is,however,often implemented in secondary legislation using powers inthe European Communities Act 1972.Service-level agreement between parties, setting out in detail the level of service to be performed.agreementWhere agreements are between central government bodies, they are not legally a contractbut have a similar function.Shareholder Executive a body created to improve the government’s performance as a shareholder in businesses.Spending reviewsets out the key improvements in public services that the public can expect over a givenperiod. It includes a thorough review of departmental aims and objectives to find the bestway of delivering the government’s objectives, and sets out the spending plans for the givenperiod.State aidstate support for a domestic body or company which could distort EU competition and sois not usually allowed. See annex 4.9.Statement of Excessa formal statement detailing departments’ overspends prepared by the Comptroller andAuditor General as a result of undertaking annual audits.Statement on Internal an annual statement that Accounting Officers are required to make as part of the accounts Control, SICon a range of risk and control issues.Subheadindividual elements of departmental expenditure identifiable in Estimates as single cells, forexample cell A1 being administration costs within a particular line of departmental spending.Supplyresources voted by Parliament in response to Estimates, for expenditure by governmentdepartments.Supply Estimatesa statement of the resources the government needs in the coming financial year, and forwhat purpose(s), by which Parliamentary authority is sought for the planned level ofexpenditure and income.Target rate of returnthe rate of return required of a project or enterprise over a given period, usually at least a year.Third sectorprivate sector bodies which do not act commercially,including charities,social and voluntaryorganisations and other not-for-profit collectives. See annex 7.7.Total Managed a Treasury budgeting term which covers all current and capital spending carried out by the Expenditure,TMEpublic sector (ie not just by central departments).Trading fundan organisation (either within a government department or forming one) which is largely orwholly financed from commercial revenue generated by its activities. Its Estimate shows itsnet impact, allowing its income from receipts to be devoted entirely to its business.Treasury Minutea formal administrative document drawn up by the Treasury, which may serve a wide varietyof purposes including seeking Parliamentary approval for the use of receipts asappropriations in aid, a remission of some or all of the principal of voted loans, andresponding on behalf of the government to reports by the Public Accounts Committee(PAC).62Managing Public Money————————————————————————————————————————GLOSSARY63Managing Public MoneyValue for moneythe process under which organisation’s procurement, projects and processes aresystematically evaluated and assessed to provide confidence about suitability, effectiveness,prudence,quality,value and avoidance of error and other waste,judged for the public sectoras a whole.Virementthe process through which funds are moved between subheads such that additionalexpenditure on one is met by savings on one or more others.Votethe process by which Parliament approves funds in response to supply Estimates.Voted expenditureprovision for expenditure that has been authorised by Parliament. Parliament ‘votes’authority for public expenditure through the Supply Estimates process. Most expenditureby central government departments is authorised in this way.Wider market activity activities undertaken by central government organisations outside their statutory duties,using spare capacity and aimed at generating a commercial profit. See annex 7.6.Windfallmonies received by a department which were not anticipated in the spending review.———————————————————————————————————————— -
17 operating
1. a текущий2. a тех. рабочий, эксплуатационный3. a вчт. операционный4. a управляющий5. a обслуживающий6. a воен. действующийСинонимический ряд:1. handling (adj.) conducting; directing; guiding; handling; managing; manipulating; regulating; running; using; wielding2. working (adj.) acting; behaving; functioning; going; performing; producing; working3. operation (noun) control; direction; management; managing; operation4. acting (verb) acting; behaving; functioning; performing; reacting; taking5. cutting (verb) cutting; opening up6. directing (verb) carry on; carrying on; conducting; directing; keeping; managing; ordaining; steering; supervising7. going (verb) going; handling; running; using; working -
18 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
19 line
1) линия; черта || проводить линию; линовать2) строка; строчка3) геом. прямая4) конвейер; технологическая линия; поточная линия5) канат; трос; мор. линь6) трубопровод || прокладывать трубопровод7) футеровка; кладка || футеровать; выкладывать8) облицовка || облицовывать9) геом. ось10) очередь, хвост11) ряд; серия; линия; партия ( изделий)12) контур; очертания13) линия (связи)15) рельсовый путь16) горн. отвес ( для направления выработок)17) короткое письмо18) соосный || располагать соосно•in line — на одной линии; совмещённый; совпадающий
in line with — в соответствии с; согласующийся с
in straight lines — мат. прямолинейно
in the line of — в направлении, по направлению, вдоль, по линии
line tangent to — геом. касательная к
no lines — телефон. все линии заняты ( служебный сигнал)
plotted as a line — мат. выраженный [представленный] линией ( о функциональной зависимости)
to line up on approach lights — авиац. выходить на огни
to produce a line — геом. построить линию
to seize a line — телефон. занимать линию
- absorption spectral line - coaxial supply line - coaxial transmission lineto take in line — полигр. вгонять строку
- cut line- die line- downstream water line- end line- line of constant rotation - line of equal probability - multischedule private line - numerical line - projective line - properly parallel lines - real number line - section line - water-oil interface line - waveguide transmission line
См. также в других словарях:
Cutting Moments — VHS cover Directed by Douglas Buck Produced by Dou … Wikipedia
Cutting It Short — Directed by Jiří Menzel Written by Jiří Menzel Bohumil Hrabal Cinematography Jaromír Šofr Editing by Jiří Br … Wikipedia
Budget Deficit — A financial situation that occurs when an entity has more money going out than coming in. The term budget deficit is most commonly used to refer to government spending rather than business or individual spending. When it refers to federal… … Investment dictionary
cutting back on their program — lessening the scope of their project, reducing the budget of their project … English contemporary dictionary
United States federal budget — The Budget of the United States Government is a federal document that the President submits to the U.S. Congress. The President s budget submission outlines funding recommendations for the next fiscal year, which begins on October 1st.… … Wikipedia
government budget — Forecast of governmental expenditures and revenues for the ensuing fiscal year. In modern industrial economies, the budget is the key instrument for the execution of government economic policies. Because government budgets may promote or retard… … Universalium
Plasma cutting — This article is about the common manufacturing process. For various fictional weapons, see plasma rifle and directed energy weapon. Plasma cutting is a process that is used to cut steel and other metals (or sometimes other materials) using a… … Wikipedia
Government budget deficit — This article is about government budget deficits. For trade deficits, see Balance of trade. For balance of payments deficits, see Balance of payments. Part of a series on Government Public finance … Wikipedia
2001 Canadian federal budget — Infobox Canadian budget year = 2001 presented = December 10, 2001 parliament = 37th party = Liberal minister = Paul MartinThe 2001 Canadian budget was a Canadian federal budget for the Government of Canada presented by Minister of Finance Paul… … Wikipedia
Gramm-Rudman-Hollings Balanced Budget Act — ) (both often known as Gramm Rudman) were, according to U.S. Senator Phil Gramm of Texas, the first binding constraint imposed on federal spending, and its spending caps have become part of every subsequent U.S. budget. Together with a rapidly… … Wikipedia
Secret Cutting — Infobox Film name = Secret Cutting image size = caption = director = Norma Bailey producer = writer = narrator = starring = Sean Young Kimberlee Peterson Robert Wisden Rhea Perlman music = cinematography = editing = distributor = released = 2000… … Wikipedia